AN EXTRAORDINARY COMMUNITY.
Style ID has a thorough understanding of the distinctive requirements of content creators operating within the fashion, beauty, health and wellness, interior, and lifestyle sectors. Following its debut in 2020, the platform has amassed over 30,000 registered Influencers in South Africa exclusively, and it consistently draws new users on a daily basis.
Project
Style ID
Role
Research, Prototyping, User Testing, UX/UI Design.
Project Duration
6 months
Screen Designed
+300
team
Business Analyst, Project Manager, x2 Frontend, x1 Backend, x4 Stakeholders, UX/UI
tools
About StyleID
The StyleID influencer community stands out for its unique and varied members, who create exceptional shoppable content that captures the attention of a highly engaged audience. They support their influencers' growth by providing opportunities for content monetisation and establishing enduring brand partnerships
Design Process
For several years, I have been utilizing the Design Process as a means of breaking down extensive projects into more manageable segments. This approach enables me to develop effective procedures to address diverse issues, and to define the necessary steps required to tackle each phase of the project.
Scope of work & timelines
The project lasted for a duration of 6 months and was segmented into various milestones. A significant amount of effort, as outlined below, was dedicated towards revamping the online application, constructing prototypes, and collaborating with Developers.
Discovery phase
The discovery phase helps to clarify what it is we are trying to build and why. it also allows the Stakeholders to have a say and to share their vision of the product.
1. What are the goals, values and vision of StyleID?
2. What problems does the current website have and what solutions do you want the new one to have?
3. What are your unique value selling propositions?
4. Who are your users and what problems are you solving for them? Also, what value do you bring?
5. Who are your competitors? What do you like and what don't you like about them?
6. Is there any research material that has been done before that design can look at?
7. Are there any design constraints design needs to be aware of? If so, what are they?
8. Are there any technology constraints design needs to be aware of? If so, what are they?
9. What are the project deadlines?
10. What is the current approval process and who needs to sign off on approval?
Design Strategy
At StyleID, the influencer community is the focal point of the platform. Influencers can conveniently create their profile on the website and upload their content. Brands visit the site to explore a range of Influencers from various regions and handpick those that align with their preferences. Additionally, influencers can showcase snippets of their past work with other brands, label clothing brands in their uploaded images, and build an online portfolio within the platform.
Gender: Male, Female or Transgender
Profession: Working or non-working or both.
Age groups: 18 and above.
Competitive Analysis
The process of conducting a competitive analysis, also known as a competitor analysis, involves identifying rival companies in your industry and examining their distinct marketing strategies. This data is then utilized as a basis for comparison, allowing us to pinpoint the strengths and weaknesses of other companies relative to StyleID.
Gathering Insights
It is crucial to recognize that an influencer is a person who holds a prominent position of popularity or authority within their respective industry. They typically garner their following due to their extensive experience, achievements, or expertise in the field.
Different types of influencers
• Nano-influencers: 1,000-10,000 followers
• Micro-influencers: 10,000-50,000 followers
• Mid-tier influencers: 50,000-500,000 followers
• Macro-influencers: 500,000-1,000,000 followers
• Mega influencers (often celebrities): Over 1,000,000 followers
Influencer pain points
Being an influencer is a challenging task that requires a consistent, hardworking, creative, and smart individual who also has a deep understanding of social media analytics, among other things. Creating captivating content that resonates with the audience and is shareable by followers is one of the primary challenges they encounter. To attain a high level of post engagement, influencers have to surmount the following challenges:
User Personas
We convened a meeting to deliberate on the first iteration of the prototype. During the discussion, we identified several issues that required addressing, prompting me to make additional changes to the design. This process was repeated until we arrived at a reasonably satisfactory design that all parties agreed was suitable for presentation to the Traveller Managers.
Empathy mapping
Empathy mapping is a technique used in design thinking and customer experience (CX) design to develop a deeper understanding of customers' needs, emotions, and behaviors. It involves creating a visual representation of a customer persona and identifying their pain points, needs, desires, and motivations through a combination of observation, research, and empathy.
Empathy mapping typically includes four key elements: what the customer thinks and feels, what they hear, what they see, and what they do. This information helps designers and CX professionals to develop solutions that are better aligned with customers' needs and expectations.
Brand Attributes
When someone says "soft drink," what is the first brand that comes to mind? And when I say "Italian fast car"? As a branding consultant, I encourage my clients to think beyond conventional boundaries in order to establish and safeguard their brand. Every interaction with customers contributes to their brand's narrative, and like a character in a story, a brand has its own distinct personality. By posing questions such as these, I strive to better understand the brand's personality so that we can effectively craft its story.
Market
1. What do your customers currently think of you?
2. What aspect of your image needs improvement?
3. How do you want to be seen in 2 years’ time?
4. Who are your competitors? How do you perceive them?
Target
1. Who are your current customers?
2. What do you want your customer base to look like in 5 years’ time?
Identity and Visual Styling
1. What do you like about your current identity?
2. What do you not like about it?
3. Give examples of sites/brands that project a similar brand to the one you would like. What do you like about each of these?
Ideate phase
The reason we utilize the How Might We format is twofold: firstly, it implies the possibility of a solution, and secondly, it allows for a multitude of potential answers. A well-crafted How Might We prompt does not favor any one particular solution, but rather provides a framework that encourages creative thinking and innovative problem-solving.
User flow for influencers
The How Might We format is utilized by us because it implies the feasibility of a solution and allows for a diverse range of responses. A How Might We prompt that is appropriately structured does not propose a specific solution, but rather provides an ideal framework for creative thinking and imaginative problem-solving.
User flow for Brands
The reason we opt for the How Might We format is because it implies the existence of a solution and offers the opportunity to respond in multiple ways. A properly formulated How Might We prompt does not propose a specific solution, but instead provides an optimal structure for creative thinking and original problem-solving.
Card Sorting
Our utilization of the How Might We format is based on its implication that a solution can be found and its allowance for diverse answers. A well-crafted How Might We prompt doesn't propose a particular solution, but instead furnishes an ideal framework for innovative thinking.
Information architecture
We employ the How Might We framework because it implies that a solution is achievable and allows for diverse answers. When properly constructed, a How Might We prompt does not propose a specific solution, but instead provides an ideal framework for inventive thinking.
High Fidelity Wireframes
High-fidelity wireframes are detailed, highly-polished digital prototypes that represent the final design of a user interface or website.
Colors
Typography
Hi FI Designs
AN EXTRAORDINARY COMMUNITY.
Style ID has a thorough understanding of the distinctive requirements of content creators operating within the fashion, beauty, health and wellness, interior, and lifestyle sectors. Following its debut in 2020, the platform has amassed over 30,000 registered Influencers in South Africa exclusively, and it consistently draws new users on a daily basis.
Project
Style ID
Role
Research, Prototyping, User Testing, UX/UI Design.
Project Duration
6 months
Screen Designed
+300
team
Business Analyst, Project Manager, x2 Frontend, x1 Backend, x4 Stakeholders, UX/UI
tools
About StyleID
The StyleID influencer community stands out for its unique and varied members, who create exceptional shoppable content that captures the attention of a highly engaged audience. They support their influencers' growth by providing opportunities for content monetisation and establishing enduring brand partnerships
Design Process
For several years, I have been utilizing the Design Process as a means of breaking down extensive projects into more manageable segments. This approach enables me to develop effective procedures to address diverse issues, and to define the necessary steps required to tackle each phase of the project.
Scope of work & timelines
The project lasted for a duration of 6 months and was segmented into various milestones. A significant amount of effort, as outlined below, was dedicated towards revamping the online application, constructing prototypes, and collaborating with Developers.
Discovery phase
The discovery phase helps to clarify what it is we are trying to build and why. it also allows the Stakeholders to have a say and to share their vision of the product.
1. What are the goals, values and vision of StyleID?
2. What problems does the current website have and what solutions do you want the new one to have?
3. What are your unique value selling propositions?
4. Who are your users and what problems are you solving for them? Also, what value do you bring?
5. Who are your competitors? What do you like and what don't you like about them?
6. Is there any research material that has been done before that design can look at?
7. Are there any design constraints design needs to be aware of? If so, what are they?
8. Are there any technology constraints design needs to be aware of? If so, what are they?
9. What are the project deadlines?
10. What is the current approval process and who needs to sign off on approval?
Design Strategy
At StyleID, the influencer community is the focal point of the platform. Influencers can conveniently create their profile on the website and upload their content. Brands visit the site to explore a range of Influencers from various regions and handpick those that align with their preferences. Additionally, influencers can showcase snippets of their past work with other brands, label clothing brands in their uploaded images, and build an online portfolio within the platform.
Gender: Male, Female or Transgender
Profession: Working or non-working or both.
Age groups: 18 and above.
Competitive Analysis
The process of conducting a competitive analysis, also known as a competitor analysis, involves identifying rival companies in your industry and examining their distinct marketing strategies. This data is then utilized as a basis for comparison, allowing us to pinpoint the strengths and weaknesses of other companies relative to StyleID.
Gathering Insights
It is crucial to recognize that an influencer is a person who holds a prominent position of popularity or authority within their respective industry. They typically garner their following due to their extensive experience, achievements, or expertise in the field.
Different types of influencers
• Nano-influencers: 1,000-10,000 followers
• Micro-influencers: 10,000-50,000 followers
• Mid-tier influencers: 50,000-500,000 followers
• Macro-influencers: 500,000-1,000,000 followers
• Mega influencers (often celebrities): Over 1,000,000 followers
Influencer pain points
Being an influencer is a challenging task that requires a consistent, hardworking, creative, and smart individual who also has a deep understanding of social media analytics, among other things. Creating captivating content that resonates with the audience and is shareable by followers is one of the primary challenges they encounter. To attain a high level of post engagement, influencers have to surmount the following challenges:
User Personas
We convened a meeting to deliberate on the first iteration of the prototype. During the discussion, we identified several issues that required addressing, prompting me to make additional changes to the design. This process was repeated until we arrived at a reasonably satisfactory design that all parties agreed was suitable for presentation to the Traveller Managers.
Empathy mapping
Empathy mapping is a technique used in design thinking and customer experience (CX) design to develop a deeper understanding of customers' needs, emotions, and behaviors. It involves creating a visual representation of a customer persona and identifying their pain points, needs, desires, and motivations through a combination of observation, research, and empathy.
Empathy mapping typically includes four key elements: what the customer thinks and feels, what they hear, what they see, and what they do. This information helps designers and CX professionals to develop solutions that are better aligned with customers' needs and expectations.
Brand Attributes
When someone says "soft drink," what is the first brand that comes to mind? And when I say "Italian fast car"? As a branding consultant, I encourage my clients to think beyond conventional boundaries in order to establish and safeguard their brand. Every interaction with customers contributes to their brand's narrative, and like a character in a story, a brand has its own distinct personality. By posing questions such as these, I strive to better understand the brand's personality so that we can effectively craft its story.
Market
1. What do your customers currently think of you?
2. What aspect of your image needs improvement?
3. How do you want to be seen in 2 years’ time?
4. Who are your competitors? How do you perceive them?
Target
1. Who are your current customers?
2. What do you want your customer base to look like in 5 years’ time?
Identity and Visual Styling
1. What do you like about your current identity?
2. What do you not like about it?
3. Give examples of sites/brands that project a similar brand to the one you would like. What do you like about each of these?
Ideate phase
The reason we utilize the How Might We format is twofold: firstly, it implies the possibility of a solution, and secondly, it allows for a multitude of potential answers. A well-crafted How Might We prompt does not favor any one particular solution, but rather provides a framework that encourages creative thinking and innovative problem-solving.
User flow for influencers
The How Might We format is utilized by us because it implies the feasibility of a solution and allows for a diverse range of responses. A How Might We prompt that is appropriately structured does not propose a specific solution, but rather provides an ideal framework for creative thinking and imaginative problem-solving.
User flow for Brands
The reason we opt for the How Might We format is because it implies the existence of a solution and offers the opportunity to respond in multiple ways. A properly formulated How Might We prompt does not propose a specific solution, but instead provides an optimal structure for creative thinking and original problem-solving.
Card Sorting
Our utilization of the How Might We format is based on its implication that a solution can be found and its allowance for diverse answers. A well-crafted How Might We prompt doesn't propose a particular solution, but instead furnishes an ideal framework for innovative thinking.
Information architecture
We employ the How Might We framework because it implies that a solution is achievable and allows for diverse answers. When properly constructed, a How Might We prompt does not propose a specific solution, but instead provides an ideal framework for inventive thinking.
High Fidelity Wireframes
High-fidelity wireframes are detailed, highly-polished digital prototypes that represent the final design of a user interface or website.
Colors
Typography
Hi FI Designs
AN EXTRAORDINARY COMMUNITY.
Style ID has a thorough understanding of the distinctive requirements of content creators operating within the fashion, beauty, health and wellness, interior, and lifestyle sectors. Following its debut in 2020, the platform has amassed over 30,000 registered Influencers in South Africa exclusively, and it consistently draws new users on a daily basis.
Project
Style ID
Role
Research, Prototyping, User Testing, UX/UI Design.
Project Duration
6 months
Screen Designed
+300
team
Business Analyst, Project Manager, x2 Frontend, x1 Backend, x4 Stakeholders, UX/UI
tools
About StyleID
The StyleID influencer community stands out for its unique and varied members, who create exceptional shoppable content that captures the attention of a highly engaged audience. They support their influencers' growth by providing opportunities for content monetisation and establishing enduring brand partnerships
Design Process
For several years, I have been utilizing the Design Process as a means of breaking down extensive projects into more manageable segments. This approach enables me to develop effective procedures to address diverse issues, and to define the necessary steps required to tackle each phase of the project.
Scope of work & timelines
The project lasted for a duration of 6 months and was segmented into various milestones. A significant amount of effort, as outlined below, was dedicated towards revamping the online application, constructing prototypes, and collaborating with Developers.
Discovery phase
The discovery phase helps to clarify what it is we are trying to build and why. it also allows the Stakeholders to have a say and to share their vision of the product.
1. What are the goals, values and vision of StyleID?
2. What problems does the current website have and what solutions do you want the new one to have?
3. What are your unique value selling propositions?
4. Who are your users and what problems are you solving for them? Also, what value do you bring?
5. Who are your competitors? What do you like and what don't you like about them?
6. Is there any research material that has been done before that design can look at?
7. Are there any design constraints design needs to be aware of? If so, what are they?
8. Are there any technology constraints design needs to be aware of? If so, what are they?
9. What are the project deadlines?
10. What is the current approval process and who needs to sign off on approval?
Design Strategy
At StyleID, the influencer community is the focal point of the platform. Influencers can conveniently create their profile on the website and upload their content. Brands visit the site to explore a range of Influencers from various regions and handpick those that align with their preferences. Additionally, influencers can showcase snippets of their past work with other brands, label clothing brands in their uploaded images, and build an online portfolio within the platform.
Gender: Male, Female or Transgender
Profession: Working or non-working or both.
Age groups: 18 and above.
Competitive Analysis
The process of conducting a competitive analysis, also known as a competitor analysis, involves identifying rival companies in your industry and examining their distinct marketing strategies. This data is then utilized as a basis for comparison, allowing us to pinpoint the strengths and weaknesses of other companies relative to StyleID.
Gathering Insights
It is crucial to recognize that an influencer is a person who holds a prominent position of popularity or authority within their respective industry. They typically garner their following due to their extensive experience, achievements, or expertise in the field.
Different types of influencers
• Nano-influencers: 1,000-10,000 followers
• Micro-influencers: 10,000-50,000 followers
• Mid-tier influencers: 50,000-500,000 followers
• Macro-influencers: 500,000-1,000,000 followers
• Mega influencers (often celebrities): Over 1,000,000 followers
Influencer pain points
Being an influencer is a challenging task that requires a consistent, hardworking, creative, and smart individual who also has a deep understanding of social media analytics, among other things. Creating captivating content that resonates with the audience and is shareable by followers is one of the primary challenges they encounter. To attain a high level of post engagement, influencers have to surmount the following challenges:
User Personas
We convened a meeting to deliberate on the first iteration of the prototype. During the discussion, we identified several issues that required addressing, prompting me to make additional changes to the design. This process was repeated until we arrived at a reasonably satisfactory design that all parties agreed was suitable for presentation to the Traveller Managers.
Empathy mapping
Empathy mapping is a technique used in design thinking and customer experience (CX) design to develop a deeper understanding of customers' needs, emotions, and behaviors. It involves creating a visual representation of a customer persona and identifying their pain points, needs, desires, and motivations through a combination of observation, research, and empathy.
Empathy mapping typically includes four key elements: what the customer thinks and feels, what they hear, what they see, and what they do. This information helps designers and CX professionals to develop solutions that are better aligned with customers' needs and expectations.
Brand Attributes
When someone says "soft drink," what is the first brand that comes to mind? And when I say "Italian fast car"? As a branding consultant, I encourage my clients to think beyond conventional boundaries in order to establish and safeguard their brand. Every interaction with customers contributes to their brand's narrative, and like a character in a story, a brand has its own distinct personality. By posing questions such as these, I strive to better understand the brand's personality so that we can effectively craft its story.
Market
1. What do your customers currently think of you?
2. What aspect of your image needs improvement?
3. How do you want to be seen in 2 years’ time?
4. Who are your competitors? How do you perceive them?
Target
1. Who are your current customers?
2. What do you want your customer base to look like in 5 years’ time?
Identity and Visual Styling
1. What do you like about your current identity?
2. What do you not like about it?
3. Give examples of sites/brands that project a similar brand to the one you would like. What do you like about each of these?
Ideate phase
The reason we utilize the How Might We format is twofold: firstly, it implies the possibility of a solution, and secondly, it allows for a multitude of potential answers. A well-crafted How Might We prompt does not favor any one particular solution, but rather provides a framework that encourages creative thinking and innovative problem-solving.
User flow for influencers
The How Might We format is utilized by us because it implies the feasibility of a solution and allows for a diverse range of responses. A How Might We prompt that is appropriately structured does not propose a specific solution, but rather provides an ideal framework for creative thinking and imaginative problem-solving.
User flow for Brands
The reason we opt for the How Might We format is because it implies the existence of a solution and offers the opportunity to respond in multiple ways. A properly formulated How Might We prompt does not propose a specific solution, but instead provides an optimal structure for creative thinking and original problem-solving.
Card Sorting
Our utilization of the How Might We format is based on its implication that a solution can be found and its allowance for diverse answers. A well-crafted How Might We prompt doesn't propose a particular solution, but instead furnishes an ideal framework for innovative thinking.
Information architecture
We employ the How Might We framework because it implies that a solution is achievable and allows for diverse answers. When properly constructed, a How Might We prompt does not propose a specific solution, but instead provides an ideal framework for inventive thinking.
High Fidelity Wireframes
High-fidelity wireframes are detailed, highly-polished digital prototypes that represent the final design of a user interface or website.
Colors
Typography
Hi FI Designs
AN EXTRAORDINARY COMMUNITY.
Style ID has a thorough understanding of the distinctive requirements of content creators operating within the fashion, beauty, health and wellness, interior, and lifestyle sectors. Following its debut in 2020, the platform has amassed over 30,000 registered Influencers in South Africa exclusively, and it consistently draws new users on a daily basis.
Project
Style ID
Role
Research, Prototyping, User Testing, UX/UI Design.
Project Duration
6 months
Screen Designed
+300
team
Business Analyst, Project Manager, x2 Frontend, x1 Backend, x4 Stakeholders, UX/UI
tools
About StyleID
The StyleID influencer community stands out for its unique and varied members, who create exceptional shoppable content that captures the attention of a highly engaged audience. They support their influencers' growth by providing opportunities for content monetisation and establishing enduring brand partnerships
Design Process
For several years, I have been utilizing the Design Process as a means of breaking down extensive projects into more manageable segments. This approach enables me to develop effective procedures to address diverse issues, and to define the necessary steps required to tackle each phase of the project.
Scope of work & timelines
The project lasted for a duration of 6 months and was segmented into various milestones. A significant amount of effort, as outlined below, was dedicated towards revamping the online application, constructing prototypes, and collaborating with Developers.
Discovery phase
The discovery phase helps to clarify what it is we are trying to build and why. it also allows the Stakeholders to have a say and to share their vision of the product.
1. What are the goals, values and vision of StyleID?
2. What problems does the current website have and what solutions do you want the new one to have?
3. What are your unique value selling propositions?
4. Who are your users and what problems are you solving for them? Also, what value do you bring?
5. Who are your competitors? What do you like and what don't you like about them?
6. Is there any research material that has been done before that design can look at?
7. Are there any design constraints design needs to be aware of? If so, what are they?
8. Are there any technology constraints design needs to be aware of? If so, what are they?
9. What are the project deadlines?
10. What is the current approval process and who needs to sign off on approval?
Design Strategy
At StyleID, the influencer community is the focal point of the platform. Influencers can conveniently create their profile on the website and upload their content. Brands visit the site to explore a range of Influencers from various regions and handpick those that align with their preferences. Additionally, influencers can showcase snippets of their past work with other brands, label clothing brands in their uploaded images, and build an online portfolio within the platform.
Gender: Male, Female or Transgender
Profession: Working or non-working or both.
Age groups: 18 and above.
Competitive Analysis
The process of conducting a competitive analysis, also known as a competitor analysis, involves identifying rival companies in your industry and examining their distinct marketing strategies. This data is then utilized as a basis for comparison, allowing us to pinpoint the strengths and weaknesses of other companies relative to StyleID.
Gathering Insights
It is crucial to recognize that an influencer is a person who holds a prominent position of popularity or authority within their respective industry. They typically garner their following due to their extensive experience, achievements, or expertise in the field.
Different types of influencers
• Nano-influencers: 1,000-10,000 followers
• Micro-influencers: 10,000-50,000 followers
• Mid-tier influencers: 50,000-500,000 followers
• Macro-influencers: 500,000-1,000,000 followers
• Mega influencers (often celebrities): Over 1,000,000 followers
Influencer pain points
Being an influencer is a challenging task that requires a consistent, hardworking, creative, and smart individual who also has a deep understanding of social media analytics, among other things. Creating captivating content that resonates with the audience and is shareable by followers is one of the primary challenges they encounter. To attain a high level of post engagement, influencers have to surmount the following challenges:
User Personas
We convened a meeting to deliberate on the first iteration of the prototype. During the discussion, we identified several issues that required addressing, prompting me to make additional changes to the design. This process was repeated until we arrived at a reasonably satisfactory design that all parties agreed was suitable for presentation to the Traveller Managers.
Empathy mapping
Empathy mapping is a technique used in design thinking and customer experience (CX) design to develop a deeper understanding of customers' needs, emotions, and behaviors. It involves creating a visual representation of a customer persona and identifying their pain points, needs, desires, and motivations through a combination of observation, research, and empathy.
Empathy mapping typically includes four key elements: what the customer thinks and feels, what they hear, what they see, and what they do. This information helps designers and CX professionals to develop solutions that are better aligned with customers' needs and expectations.
Brand Attributes
When someone says "soft drink," what is the first brand that comes to mind? And when I say "Italian fast car"? As a branding consultant, I encourage my clients to think beyond conventional boundaries in order to establish and safeguard their brand. Every interaction with customers contributes to their brand's narrative, and like a character in a story, a brand has its own distinct personality. By posing questions such as these, I strive to better understand the brand's personality so that we can effectively craft its story.
Market
1. What do your customers currently think of you?
2. What aspect of your image needs improvement?
3. How do you want to be seen in 2 years’ time?
4. Who are your competitors? How do you perceive them?
Target
1. Who are your current customers?
2. What do you want your customer base to look like in 5 years’ time?
Identity and Visual Styling
1. What do you like about your current identity?
2. What do you not like about it?
3. Give examples of sites/brands that project a similar brand to the one you would like. What do you like about each of these?
Ideate phase
The reason we utilize the How Might We format is twofold: firstly, it implies the possibility of a solution, and secondly, it allows for a multitude of potential answers. A well-crafted How Might We prompt does not favor any one particular solution, but rather provides a framework that encourages creative thinking and innovative problem-solving.
User flow for influencers
The How Might We format is utilized by us because it implies the feasibility of a solution and allows for a diverse range of responses. A How Might We prompt that is appropriately structured does not propose a specific solution, but rather provides an ideal framework for creative thinking and imaginative problem-solving.
User flow for Brands
The reason we opt for the How Might We format is because it implies the existence of a solution and offers the opportunity to respond in multiple ways. A properly formulated How Might We prompt does not propose a specific solution, but instead provides an optimal structure for creative thinking and original problem-solving.
Card Sorting
Our utilization of the How Might We format is based on its implication that a solution can be found and its allowance for diverse answers. A well-crafted How Might We prompt doesn't propose a particular solution, but instead furnishes an ideal framework for innovative thinking.
Information architecture
We employ the How Might We framework because it implies that a solution is achievable and allows for diverse answers. When properly constructed, a How Might We prompt does not propose a specific solution, but instead provides an ideal framework for inventive thinking.
High Fidelity Wireframes
High-fidelity wireframes are detailed, highly-polished digital prototypes that represent the final design of a user interface or website.
Colors
Typography
Hi FI Designs
AN EXTRAORDINARY COMMUNITY.
Style ID has a thorough understanding of the distinctive requirements of content creators operating within the fashion, beauty, health and wellness, interior, and lifestyle sectors. Following its debut in 2020, the platform has amassed over 30,000 registered Influencers in South Africa exclusively, and it consistently draws new users on a daily basis.
Project
Style ID
Role
Research, Prototyping, User Testing, UX/UI Design.
Project Duration
6 months
Screen Designed
+300
team
Business Analyst, Project Manager, x2 Frontend, x1 Backend, x4 Stakeholders, UX/UI
tools
About StyleID
The StyleID influencer community stands out for its unique and varied members, who create exceptional shoppable content that captures the attention of a highly engaged audience. They support their influencers' growth by providing opportunities for content monetisation and establishing enduring brand partnerships
Design Process
For several years, I have been utilizing the Design Process as a means of breaking down extensive projects into more manageable segments. This approach enables me to develop effective procedures to address diverse issues, and to define the necessary steps required to tackle each phase of the project.
Scope of work & timelines
The project lasted for a duration of 6 months and was segmented into various milestones. A significant amount of effort, as outlined below, was dedicated towards revamping the online application, constructing prototypes, and collaborating with Developers.
Discovery phase
The discovery phase helps to clarify what it is we are trying to build and why. it also allows the Stakeholders to have a say and to share their vision of the product.
1. What are the goals, values and vision of StyleID?
2. What problems does the current website have and what solutions do you want the new one to have?
3. What are your unique value selling propositions?
4. Who are your users and what problems are you solving for them? Also, what value do you bring?
5. Who are your competitors? What do you like and what don't you like about them?
6. Is there any research material that has been done before that design can look at?
7. Are there any design constraints design needs to be aware of? If so, what are they?
8. Are there any technology constraints design needs to be aware of? If so, what are they?
9. What are the project deadlines?
10. What is the current approval process and who needs to sign off on approval?
Design Strategy
At StyleID, the influencer community is the focal point of the platform. Influencers can conveniently create their profile on the website and upload their content. Brands visit the site to explore a range of Influencers from various regions and handpick those that align with their preferences. Additionally, influencers can showcase snippets of their past work with other brands, label clothing brands in their uploaded images, and build an online portfolio within the platform.
Gender: Male, Female or Transgender
Profession: Working or non-working or both.
Age groups: 18 and above.
Competitive Analysis
The process of conducting a competitive analysis, also known as a competitor analysis, involves identifying rival companies in your industry and examining their distinct marketing strategies. This data is then utilized as a basis for comparison, allowing us to pinpoint the strengths and weaknesses of other companies relative to StyleID.
Gathering Insights
It is crucial to recognize that an influencer is a person who holds a prominent position of popularity or authority within their respective industry. They typically garner their following due to their extensive experience, achievements, or expertise in the field.
Different types of influencers
• Nano-influencers: 1,000-10,000 followers
• Micro-influencers: 10,000-50,000 followers
• Mid-tier influencers: 50,000-500,000 followers
• Macro-influencers: 500,000-1,000,000 followers
• Mega influencers (often celebrities): Over 1,000,000 followers
Influencer pain points
Being an influencer is a challenging task that requires a consistent, hardworking, creative, and smart individual who also has a deep understanding of social media analytics, among other things. Creating captivating content that resonates with the audience and is shareable by followers is one of the primary challenges they encounter. To attain a high level of post engagement, influencers have to surmount the following challenges:
User Personas
We convened a meeting to deliberate on the first iteration of the prototype. During the discussion, we identified several issues that required addressing, prompting me to make additional changes to the design. This process was repeated until we arrived at a reasonably satisfactory design that all parties agreed was suitable for presentation to the Traveller Managers.
Empathy mapping
Empathy mapping is a technique used in design thinking and customer experience (CX) design to develop a deeper understanding of customers' needs, emotions, and behaviors. It involves creating a visual representation of a customer persona and identifying their pain points, needs, desires, and motivations through a combination of observation, research, and empathy.
Empathy mapping typically includes four key elements: what the customer thinks and feels, what they hear, what they see, and what they do. This information helps designers and CX professionals to develop solutions that are better aligned with customers' needs and expectations.
Brand Attributes
When someone says "soft drink," what is the first brand that comes to mind? And when I say "Italian fast car"? As a branding consultant, I encourage my clients to think beyond conventional boundaries in order to establish and safeguard their brand. Every interaction with customers contributes to their brand's narrative, and like a character in a story, a brand has its own distinct personality. By posing questions such as these, I strive to better understand the brand's personality so that we can effectively craft its story.
Market
1. What do your customers currently think of you?
2. What aspect of your image needs improvement?
3. How do you want to be seen in 2 years’ time?
4. Who are your competitors? How do you perceive them?
Target
1. Who are your current customers?
2. What do you want your customer base to look like in 5 years’ time?
Identity and Visual Styling
1. What do you like about your current identity?
2. What do you not like about it?
3. Give examples of sites/brands that project a similar brand to the one you would like. What do you like about each of these?
Ideate phase
The reason we utilize the How Might We format is twofold: firstly, it implies the possibility of a solution, and secondly, it allows for a multitude of potential answers. A well-crafted How Might We prompt does not favor any one particular solution, but rather provides a framework that encourages creative thinking and innovative problem-solving.
User flow for influencers
The How Might We format is utilized by us because it implies the feasibility of a solution and allows for a diverse range of responses. A How Might We prompt that is appropriately structured does not propose a specific solution, but rather provides an ideal framework for creative thinking and imaginative problem-solving.
User flow for Brands
The reason we opt for the How Might We format is because it implies the existence of a solution and offers the opportunity to respond in multiple ways. A properly formulated How Might We prompt does not propose a specific solution, but instead provides an optimal structure for creative thinking and original problem-solving.
Card Sorting
Our utilization of the How Might We format is based on its implication that a solution can be found and its allowance for diverse answers. A well-crafted How Might We prompt doesn't propose a particular solution, but instead furnishes an ideal framework for innovative thinking.
Information architecture
We employ the How Might We framework because it implies that a solution is achievable and allows for diverse answers. When properly constructed, a How Might We prompt does not propose a specific solution, but instead provides an ideal framework for inventive thinking.
High Fidelity Wireframes
High-fidelity wireframes are detailed, highly-polished digital prototypes that represent the final design of a user interface or website.
Colors
Typography
Hi FI Designs
AN EXTRAORDINARY COMMUNITY.
Style ID has a thorough understanding of the distinctive requirements of content creators operating within the fashion, beauty, health and wellness, interior, and lifestyle sectors. Following its debut in 2020, the platform has amassed over 30,000 registered Influencers in South Africa exclusively, and it consistently draws new users on a daily basis.
Project
Style ID
Role
Research, Prototyping, User Testing, UX/UI Design.
Project Duration
6 months
Screen Designed
+300
team
Business Analyst, Project Manager, x2 Frontend, x1 Backend, x4 Stakeholders, UX/UI
tools
About StyleID
The StyleID influencer community stands out for its unique and varied members, who create exceptional shoppable content that captures the attention of a highly engaged audience. They support their influencers' growth by providing opportunities for content monetisation and establishing enduring brand partnerships
Design Process
For several years, I have been utilizing the Design Process as a means of breaking down extensive projects into more manageable segments. This approach enables me to develop effective procedures to address diverse issues, and to define the necessary steps required to tackle each phase of the project.
Scope of work & timelines
The project lasted for a duration of 6 months and was segmented into various milestones. A significant amount of effort, as outlined below, was dedicated towards revamping the online application, constructing prototypes, and collaborating with Developers.
Discovery phase
The discovery phase helps to clarify what it is we are trying to build and why. it also allows the Stakeholders to have a say and to share their vision of the product.
1. What are the goals, values and vision of StyleID?
2. What problems does the current website have and what solutions do you want the new one to have?
3. What are your unique value selling propositions?
4. Who are your users and what problems are you solving for them? Also, what value do you bring?
5. Who are your competitors? What do you like and what don't you like about them?
6. Is there any research material that has been done before that design can look at?
7. Are there any design constraints design needs to be aware of? If so, what are they?
8. Are there any technology constraints design needs to be aware of? If so, what are they?
9. What are the project deadlines?
10. What is the current approval process and who needs to sign off on approval?
Design Strategy
At StyleID, the influencer community is the focal point of the platform. Influencers can conveniently create their profile on the website and upload their content. Brands visit the site to explore a range of Influencers from various regions and handpick those that align with their preferences. Additionally, influencers can showcase snippets of their past work with other brands, label clothing brands in their uploaded images, and build an online portfolio within the platform.
Gender: Male, Female or Transgender
Profession: Working or non-working or both.
Age groups: 18 and above.
Competitive Analysis
The process of conducting a competitive analysis, also known as a competitor analysis, involves identifying rival companies in your industry and examining their distinct marketing strategies. This data is then utilized as a basis for comparison, allowing us to pinpoint the strengths and weaknesses of other companies relative to StyleID.
Gathering Insights
It is crucial to recognize that an influencer is a person who holds a prominent position of popularity or authority within their respective industry. They typically garner their following due to their extensive experience, achievements, or expertise in the field.
Different types of influencers
• Nano-influencers: 1,000-10,000 followers
• Micro-influencers: 10,000-50,000 followers
• Mid-tier influencers: 50,000-500,000 followers
• Macro-influencers: 500,000-1,000,000 followers
• Mega influencers (often celebrities): Over 1,000,000 followers
Influencer pain points
Being an influencer is a challenging task that requires a consistent, hardworking, creative, and smart individual who also has a deep understanding of social media analytics, among other things. Creating captivating content that resonates with the audience and is shareable by followers is one of the primary challenges they encounter. To attain a high level of post engagement, influencers have to surmount the following challenges:
User Personas
We convened a meeting to deliberate on the first iteration of the prototype. During the discussion, we identified several issues that required addressing, prompting me to make additional changes to the design. This process was repeated until we arrived at a reasonably satisfactory design that all parties agreed was suitable for presentation to the Traveller Managers.
Empathy mapping
Empathy mapping is a technique used in design thinking and customer experience (CX) design to develop a deeper understanding of customers' needs, emotions, and behaviors. It involves creating a visual representation of a customer persona and identifying their pain points, needs, desires, and motivations through a combination of observation, research, and empathy.
Empathy mapping typically includes four key elements: what the customer thinks and feels, what they hear, what they see, and what they do. This information helps designers and CX professionals to develop solutions that are better aligned with customers' needs and expectations.
Brand Attributes
When someone says "soft drink," what is the first brand that comes to mind? And when I say "Italian fast car"? As a branding consultant, I encourage my clients to think beyond conventional boundaries in order to establish and safeguard their brand. Every interaction with customers contributes to their brand's narrative, and like a character in a story, a brand has its own distinct personality. By posing questions such as these, I strive to better understand the brand's personality so that we can effectively craft its story.
Market
1. What do your customers currently think of you?
2. What aspect of your image needs improvement?
3. How do you want to be seen in 2 years’ time?
4. Who are your competitors? How do you perceive them?
Target
1. Who are your current customers?
2. What do you want your customer base to look like in 5 years’ time?
Identity and Visual Styling
1. What do you like about your current identity?
2. What do you not like about it?
3. Give examples of sites/brands that project a similar brand to the one you would like. What do you like about each of these?
Ideate phase
The reason we utilize the How Might We format is twofold: firstly, it implies the possibility of a solution, and secondly, it allows for a multitude of potential answers. A well-crafted How Might We prompt does not favor any one particular solution, but rather provides a framework that encourages creative thinking and innovative problem-solving.
User flow for influencers
The How Might We format is utilized by us because it implies the feasibility of a solution and allows for a diverse range of responses. A How Might We prompt that is appropriately structured does not propose a specific solution, but rather provides an ideal framework for creative thinking and imaginative problem-solving.
User flow for Brands
The reason we opt for the How Might We format is because it implies the existence of a solution and offers the opportunity to respond in multiple ways. A properly formulated How Might We prompt does not propose a specific solution, but instead provides an optimal structure for creative thinking and original problem-solving.
Card Sorting
Our utilization of the How Might We format is based on its implication that a solution can be found and its allowance for diverse answers. A well-crafted How Might We prompt doesn't propose a particular solution, but instead furnishes an ideal framework for innovative thinking.
Information architecture
We employ the How Might We framework because it implies that a solution is achievable and allows for diverse answers. When properly constructed, a How Might We prompt does not propose a specific solution, but instead provides an ideal framework for inventive thinking.
High Fidelity Wireframes
High-fidelity wireframes are detailed, highly-polished digital prototypes that represent the final design of a user interface or website.
Colors
Typography
Hi FI Designs